Since 1886

A family history

Componenti
Testo

1886

Our company was founded in 1886 in the small Emilian village of Castelnuovo Rangone, on the outskirts of the city of Modena.

Immagine
Castelnuovo Rangone luogo d’origine dell’azienda Villani
Castelnuovo Rangone luogo d’origine dell’azienda Villani
Immagine
Immagine
Foto della famiglia Villani ai tempi di Costante Villani ed Ernesta Cavazzuti
Testo

OUR ORIGINS

Costante Villani and Ernesta Cavazzuti, with their entrepreneurial spirit, set up the company: they purchased a small building in the heart of the town where they began to season cured meats and to produce mortadellas and cooked hams.

Immagine
Illustrazione dell’azienda Villani a Castelnuovo Rangone
Illustrazione dell’azienda Villani a Castelnuovo Rangone
Immagine
Immagine
Famiglia Villani
Testo

THE 1920s

Under the leadership of Giuseppe Villani, son of Costante, and his wife Irma Zironi, the second generation of the family took over the reins of the company. Giuseppe took forward his father's project with a particular innovative spirit: he left for America to explore local companies and on his return decided to install an overhead rail system to transport the meat for processing. A true revolution for the whole sector.

Immagine
La casa di Giuseppe Villani e Irma Zironi ed attuale sede centrale dell'azienda
La casa di Giuseppe Villani e Irma Zironi ed attuale sede centrale dell'azienda
Testo

THE 1930s and 1940s

At that time, the company employed 270 people. Since then, from the small village in the Modenese countryside, Villani has successfully exported to the world the infinite heritage of taste that delights and conquers the whole world. It was during this period that the company first began to attend international trade fairs.

Immagine
The Villani crates headed for New York - 1943
The Villani crates headed for New York - 1943
Immagine
The shipping department
The shipping department
Immagine
Villani begins to export its infinite heritage of taste to the world
Villani begins to export its infinite heritage of taste to the world
Immagine
Initial attendances at international trade fairs - Levante trade fair
Initial attendances at international trade fairs - Levante trade fair
Immagine
Our raw material
Our raw material
Testo

THE 1950s-1960s

Industrialisation, management costs and competition would all grow, but the relationship of support and collaboration established by "commendator Peppino" with the workers would further strengthen the company. It was thanks to his efforts that Villani was able to recover and enhance the cold cut arts heritage of the various regions of Italy thereby enhancing the production of regional specialities recognised for their quality and exported worldwide.

Immagine
Immagine
Azienda Villani operai e biciclette foto storica
Immagine
Illustrazione dei prodotti Villani salumi
Illustrazione dei prodotti Villani salumi
Testo

THE 1970s-1990s

Following in the footsteps of his grandfather, whom he was named after, Giuseppe Villani took control of the company with a fresh vision. A group of production sites was created in the places of origin that were traditionally most suited to the production of cured meats. Each one specialises in one of the flagships of Italian cold cuts preparation: salami, cooked hams and Emilian specialities (Castelnuovo Rangone); mortadellas (Bentivoglio, Bologna); coppas and pancettas (Castelfranco Emilia); San Daniele hams (S. Daniele del Friuli) and Parma hams (Pastorello di Langhirano).

Immagine
Giuseppe Villani
Giuseppe Villani
Descrizione immagine

GIUSEPPE VILLANI

Chief Executive Officer of Villani Salumi

Immagine
Pannello MUSA i 5 siti di lavorazione Villani salumi
Pannello MUSA i 5 siti di lavorazione Villani salumi
Testo

2000

In those years, Villani had already become a consolidated company and a point of reference in the world of cold cuts: but the current role and production capacity had been achieved never forgetting the artisan spirit of the origins and always renewing the relationship with the territories and its people. It was during this time that the company also identified opportunities for the further development of foreign markets. Its products were chosen from the best shops and displayed in delicatessen and gastronomy shops throughout Italy, Europe and the world.

Immagine
Immagine
Immagine
Immagine
Immagine
Testo

THE 2010s- 2020s

The respect for tradition and the drive towards the future, which have always motivated the company, have reached their pinnacle in recent years. As a result, together with constant investments in research and development, Villani finally brought one of its greatest projects to fruition: bringing all the quality of cutting products directly to the table, within a tray that keeps their freshness unaltered. This is how the Villani Sliced Meats were created, a combination of know-how and technological avant-garde, with an ever-growing assortment, always strictly respecting the expected level of craftsmanship.

Immagini 70/30
Image 30
Immagine
Salumi pronti per essere affettati e confezionati
Image 70
Immagine
Villani slicing department
Villani slicing department
Testo

During that same period, the first museum in Italy dedicated to the art of cold cuts was set up encapsulating the dignity and mastery of an ancient and timeless craft. Products that - at a first glance - would not seem appropriate for a place of culture such as a museum are instead promoted to “cultural assets”, “state of the art” productions and “artefacts”, singular expressions of a genius loci that is unique in the world. A stirring journey through places, rituals and secrets of the trade.

Immagine
Immagine
Installazione con prosciutti e orologi del museo della salumeria Villani
Imagine 50
Immagine
Evento di inaugurazione del museo della salumeria fondato dall’azienda Villani
Testo

At the historic headquarters of Castelnuovo Rangone, as evidence of the tie that has always united us to our birthplace, the MuSa set up in 2013. It offers a multimedia and multi-sensory path with the aim of enhancing and passing on the ancient art of making cured meats.

Testo

TODAY

New languages for an ancient history. Our know-how, experience and quality find new forms of expression, compatibly with the evolution over time and successfully interpreting the extraordinary efforts of our journey.
The new Villani identity evolves.

Immagine
Logo Villani
Logo Villani
Testo

TOMORROW

Villani has now been thriving for 5 generations, spanning 3 centuries of history, which makes it the oldest cold cuts producers in Emilia-Romagna and one of the oldest in Italy. With its roots planted deeply in the past and branches reaching out towards the future.

Immagine
L’albero genealogico della famiglia Villani dalla nascita dell’azienda ad oggi
L’albero genealogico della famiglia Villani dalla nascita dell’azienda ad oggi